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million media
impressions
dollars spent
on media
The two-day social media experiment comprised of real-time online GPS tracking, live Twitter and Flickr feeds, and a follow-up documentary film that included the stories of those who took the chair home. The film was aired at Blu Dot's 1st Anniversary party in SoHo on December 15th, 2009.
“Who knew curb mining could be so inspirational?”- GOOD Magazine
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Blu Dot Drops Chairs on NYC Streets; Tracks Movements, Cool, but is it Marketing?
At 9:40 a.m. on Thursday, a white van pulled over near the corner of 68th Street and Central Park West in Manhattan...
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A Real Find
New York City offers some top-notch trash. Practically anybody who has lived there has noticed, or even taken home, a perfectly good end table or a bookshelf that has been left on the sidewalk...
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Guerrilla Marketing’s Newest Revolution
Guerrilla marketing has traditionally been about turning heads on the street. It still is. But with most people now walking around with digital gadgets...
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Blu Dot’s ‘Real Good’ Marketing Experiment
Small companies without the vast budgets of large corporations have no choice but to think creatively about how to market their wares...
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The Real Good Experiment
In early November, Minnesota–based furniture and design company Blu Dot dropped 25 Real Good Chairs on the streets of Manhattan to see what would happen. Thus began the Real Good Experiment...
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The Real Good Experiment was seeded with Fast Company and The Wall Street Journal, and eventually captured the fascination of NBC News, The New York Times Magazine, and bloggers and tweeters worldwide.
