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“Swap Meet Case Study” (2:06)
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Got cool robots? We’ve got cool chairs.
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Trade your inventions for a little living room reinvention.
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2,000 bids submitted. 36 lucky ones accepted.
“Genius marketing.”
- Suzanne LaBarre,
Fast Company
The Blu Dot Swap Meet was a celebration of creative currency. Out of 2,000 bids, 36 swaps were accepted — from a motorcycle made of 9,000 popsicle sticks to a share of Enron stock to an epic keg party.
#2
trending topic in Minneapolis by day two of the Blu
Dot Swap Meet (behind, ironically, “budget deficit”).
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Genius Marketing: Blu Dot Will Swap Sofas for Your Crafts & Kooky Ideas
If you have a gift for knitting sock-monkey chairs or playing air guitar or collecting sporks, then boy are you in luck...
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Webpick of the Week: Blu Dot
Swap Meet
In mid-2010, mono redesigned Blu Dot’s Web site to incorporate e-commerce; in 2011, the Swap Meet was designed as a way for more people to engage...
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Blu Dot Will Trade You a Brand New Couch for Your Art Project
The spunky furniture company Blu Dot is running a savvy promotion that hinges on customer creativity. It's called Blu Dot Swap Meet and they're offering...
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No cash? No problem at Blu Dot
Swap Meet
Inspired by a London supermarket that recently began offering a discount to customers who volunteered in the store, furniture maker Blu Dot launched...
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Exchange Curious Talents for
Modern Furniture
At the end of 2009, we covered the Real Good Chair project from Blu Dot, a retailer of modern home furniture. This project played with the idea...
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The Blu Dot Swap Meet received over 15 million media impressions and counting, with press from Good Magazine, ReadyMade, Fast Company's Co.Design, FFFFound, and Apartment Therapy, among many others.