• The Human Doing case study (3:03)
  • A time lapse look at his new digs — from the ground up. (:17)
  • Fans voted by text messages or online through Facebook, Twitter and thehumandoing.com
  • Voting results updated in real-time. The largest single vote tally was 17,000 votes.
  • The Human Doing sent out tweets and the world responded.
  • The Human Doing shared the events of the day and how he felt with a daily blog recap.
  • He gained a lot of exposure in 30 days. But what's most impressive is what he lost.
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30

days in a
glass apartment

143

thousand votes
of public support

The Human Doing solicited support and encouragement in person and online. His Facebook page and Twitter account opened lines of real-time communication with his supporters. Fans voted for the “do” activities they wanted him to do via text messages at the mall or online anywhere. His blog revealed his daily thoughts and live webcams allowed people to watch his every move.

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“Many campaigns claim to be ‘integrated.’ This one really lives up to the title.”
—  Arik Hanson, Communications Conversations

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The Human Doing kicked off the month-long journey with multiple media interviews and fan-voted “do” activities. His experience piqued the interest of news media, bloggers, and tweeters statewide and beyond, with national coverage from CNN, Associated Press, MSNBC, and The Daily.