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3.6
million people have joined btfe.com
335
thousand “likes”
on Facebook
“We began thinking about Box Tops in much the same way we think about our other brands and developed it with a cause in mind.”- Mark Addicks, General Mills CMO
Our nation’s schools are on track to earn more than $50 million in one school year through the Box Tops for Education program — the largest earnings ever. To celebrate this national achievement, we surprised a grocery store with an impromptu parade.
Despite raising millions of dollars for America’s schools, there were still many parents who didn’t know how all that money was being used. Enter our custom video maker, a simple and fun way to let parents see the results of all their clipping (and clicking).
Thousands of videos were created and shared on Facebook and Twitter, with overall views at 1 million and counting.
