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    Individuals need individual bikes. Welcome to 1 of 1.
  • We decided we should build our bike. In our lobby.
  • We also gave away 3 bike builds and made 3 guys superstars for Sturgis.
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How do you convince riders to engage with a brand that was simply a “parts catalog?” You invite them on a pilgrimage to Sturgis to build their very own motorcycle — from the ground up — and ride it home.

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5,000

entries amassed in two weeks.

3

custom bikes built in Sturgis over ten
days alongside custom bike builders.

“mono brings experience with gas and oil brands, and the creative ideas that will help us make the most of the opportunities we know exist.”
- John Lott, Custom Chrome president
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Image is everything in cycling. The problem was, Custom Chrome had built a corporate brand. Some might even say the exact opposite of bad-ass. On top of that, its logo leveraged Harley Davidson’s orange. So, we added the grit, grease and grain to change all that.

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You can’t pretend to understand the world of custom-bike building until you’ve scraped a knuckle or two. So together we built our own dream, the monocycle, right in our lobby.