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couples have difficulty conceiving a baby.
We created a five-part episodic series chronicling a young couple’s struggle with infertility. Full of emotional highs and lows (and ridiculous metaphorical costuming), the series aimed to start a conversation and inspire action — with humor and heart.
“That’s the genius of this campaign: It’s totally understanding and fully sympathetic of the couples it’s trying to reach.”- Bob Garfield, Advertising Age
In each market, we had couples dressed up as birds and bees infiltrate movie theaters, coffee shops and restaurants throughout the country, raising awareness and also directing people to IncreaseYourChances.org. At the site, people could watch the videos, share them with friends, and even find a fertility specialist.
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Nailing infertility with an ad
She’s a bird. He’s a bee. In other words, they do it. And yet, we soon find out, what “should” be the most “natural” thing in the world isn’t happening: After a year and a half...
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EMD Serono’s Guerrilla Program Addresses the Birds and the Bees
EMD Serono is attempting to inject a little lightheartedness into a traumatic subject for some -- infertility -- with a guerrilla marketing campaign...
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Bird and bee face fertility problems together
A few months old, though new to us, is this campaign from EMD Serono, a pharma company, to raise awareness of infertility...
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“It nails the experience so knowingly and wittily that
it’s getting big love from the infertility community.”- Salon.com
