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To launch this revolutionary chair, mono created thoughtpile.com, a visual celebration of ideas where a new question is posed every week. You're invited to pile on your own ideas, vote, and comment on other people's ideas. The idea with the most votes each week wins a free Embody chair.
The Embody Experience — an interactive site that tells the story of the chair through the ideas that went into it. You can customize your own Embody and learn more about the six-years of thinking that went into every facet of its design.
“Thoughtpile is a site that provokes conversation and innovation.”- PSFK
percent increase in Herman Miller
online conversations after launch.
thousand catalog requests within
the first month.
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webpick of the week: Herman Miller Thoughtpile
Herman Miller's successor to the Aeron Chair, Embody, allows bodies to move freely while seated. Thoughtpile was part of a campaign and one of two sites completed...
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“Living With” product review: The Herman Miller Embody chair
Buying a long-term-use product, like an office chair, is a tough decision. After all, how can you really test it out by bouncing up and down on it in the showroom...
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The Herman Miller Embody Chair Feels Good All Over
When furniture designer Herman Miller sent me one of their latest and greatest creations, the Embody Chair — which is both body and blogging friendly — I couldn't wait to...
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Save Your Seat: Herman Miller promises rejuvenation with its newest chair, Embody.
Nowhere does the tyranny of a sedentary office lifestyle generate more curiosity and inquiry than in the issue of chairs...
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