• “What We Believe” (1:07)
  • “Clean and Happy Day” (:41)
  • Two weeks after Mrs. Meyer’s Facebook page launched, they had several thousand fans.
  • National print ads hit home our ‘clean should smell better’ message.
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50,000

people experienced the Mrs. Meyer’s
Clean Day brand.

2

day takeover of the Ghirardelli Fountain.

To help convert new Mrs. Meyer’s Clean Day fans, we transformed San Francisco’s iconic Ghiradelli Square Fountain into a supersized kitchen sink, complete with giant utensils and bubbles that contained dish soap samples and coupons. For each bubble taken, $2 was donated to the San Francisco Clean City Coalition.

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We also created everything from a new MrsMeyers.com, to national magazine and online ads, to shareable videos that told the Mrs. Meyer’s story through the simple ‘line lady’ illustrations seen on the packaging.

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It’s not just what you say, but also what you do. So we did everything from providing free bike taxis in San Francisco to repurposing our old billboards into tote bags.

“I got schooled by Mrs. Meyers, and now I clean like the dickens.”
- Delilah Dawson, blogger for Cool Mom-Picks
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We also invited several well-known lifestyle bloggers to an insider tour of Mrs. Meyer's headquarters in Minneapolis. They met Thelma, the real Mrs. Meyer, and also made their own countertop spray in the lab.

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