3D mapping was used to project animations onto buildings in major markets including NYC, Seattle, Denver, Washington DC, Chicago, and Atlanta. The campaign also had multiple NYC train station dominations, plus print ads for the special election preview in Time Magazine.
Lean Forward is about recognizing and celebrating the often-difficult path of change in life and politics. We launched with a tv campaign of 8 different spots directed by Spike Lee.
“With ‘Lean Forward,’ MSNBC embraces a political identity.”- The New York Times
“Honestly, MSNBC has not done a big campaign like this
in its entire history.”- Phil Griffin, MSNBC president
Lean Forward quickly became a cultural lightning rod that generated response from both sides of the political spectrum, from Fox to CNN to The Daily Show with Jon Stewart. For progressives, Lean Forward aims to make MSNBC something to believe in and belong to.
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With Tagline, MSNBC Embraces a Political Identity
MSNBC, once the also-ran but now the No. 2 cable news channel, has a new tagline that embraces its progressive political identity...
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MSNBC Touts Progressive Stance with “Lean Forward” Tagline
In an effort to draw a clear line of differentiation, MSNBC is adopting a new tagline that “defines us and defines our competition,” according to Phil Griffin...
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MSNBC’s New Slogan, “Lean Forward”: What Do You Think?
MSNBC is rolling out a major new ad campaign, along with a new tagline that it tells the New York Times is meant to highlight...
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MSNBC embraces political bent with tagline
MSNBC plans to launch a two-year, multimillion dollar advertising campaign that embraces the network's reputation as a left-leaning news source...
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mono’s New Brand Position Campaign and Tagline for MSNBC
mono is the agency behind the new brand position, campaign and tagline for cable news giant MSNBC...
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MSNBC Takes Lean Forward Campaign On The Road
MSNBC is taking its "Lean Forward" campaign on the road. Over the weekend, the network debuted the first of its large-scale projections of the campaign...
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MSNBC Asks Guests to ‘Lean Forward’ at Launch Party
Last night MSNBC held a launch party for its “Lean Forward” branding campaign at 7 World Trade Center in downtown Manhattan...
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65
percent of Huffington Post readers polled think MSNBC's “Lean Forward” is a really good slogan.
