#1 network in basic cable for four consecutive years, and counting.
- /
Show Us Your Character was an online community where everyday “characters” from across the country could interact and show the world what made them unique. Its popularity helped the USAnetwork.com grow dramatically, with unique visitors up 60% and the average minutes per visit more than doubling from 4 to 9 minutes.
500
million dollars in ad revenues before launching “Characters Welcome.”
1
billion dollars in ad revenues
five years after launch.
“It truly embraces everything we do. It’s the compelling, sometimes complicated, often funny characters that make USA what it is.”- Bonnie Hammer, president USA Network
Along with helping
to design the USA lobby, we created brand books for employees, inspiring them to find their inner character
as well.
