Blu Dot

Swap Meet

Turning customer creativity into real currency.

To bring good design to more people, we created an opportunity to exchange creativity, rather than dollars, for Blu Dot furniture. The Blu Dot Swap Meet was a celebration of creative currency (and epic swaps) that captured the fascination of consumers and the press alike, with features in publications including Good Magazine, Fast Company’s Co.Design and Apartment Therapy.

Digital, Social, Video, Case Study

“Genius marketing.” – Suzanne LaBarre, Fast Company

15 million media impressions. 2,000 bids placed, 36 swaps accepted

Driving awareness while reinventing the idea of traditional promotions.