Angie’s Artisan Treats came to MONO with a difficult challenge: develop an entirely new brand of popcorn in just six weeks. While the better-for-you snack category leaned on tired tropes about being skinny or feeling guilty for snacking, and shelves were a sea of sameness, we broke every rule and built a true icon: BOOMCHICKAPOP. Strategy, name, and bold, attention-grabbing packaging, built from scratch. It quickly became the company’s best-selling product, leading to a major acquisition by ConAgra, and a brand that still dominates the snack aisle to this day.