As a vodka brand that’s known for their day drink energy, we saw a unique opportunity for Deep Eddy to launch their new espresso vodka flavor with an unexpected twist: transforming a traditional nightcap into the new daytime go-to. From TV to social to geotargeted OOH and more, we brought the launch campaign to life in key markets nationwide. Our work led Deep Eddy to their most successful flavor launch to date, inviting people to grab a bottle and (literally and figuratively) shake up their day drinks.