Peroni

Birra Beautifully

The fastest growing import in the U.S.

Peroni is Italy’s most popular beer. But compared to other European import brands in the U.S. (that shall not be named, but also come in a green bottle), it is relatively unknown. In year two of our campaign, we continued to position Peroni as a more stylish alternative to the usual import, helping capture sales from more established competitors.

Design, Integrated, Video
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64% sales volume growth in 2019

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#4 growth brand on draft

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Introducing America to the next big European import.