More Mono Work
Sperry is an iconic heritage brand that had become deeply associated with an aging, yacht club preppy vibe. We brought the brand back to its adventurous roots by channeling the intrepid spirit of its founder Paul Sperry, and developing everything from a new idea system to an integrated campaign.
Inspired by founder and adventurer Paul Sperry, we created the Odysseys Await brand platform to reinvigorate the Sperry brand. As a part of our integrated campaign, we selected 80 influencers and sent them around the world on sea-based adventures that pushed them out of their comfort zones. The only thing we asked of our travelers in return was to share their epic stories via social media.
