Shifting from a place of value to values
Walmart is more than a retailer. It’s a cornerstone of communities, serving 140 million Americans every week. Amid national division, we saw an opportunity for Walmart to use its voice positively. We created two emotional films with a clear message of unity, centered on sincerity and togetherness. This campaign helped shift the brand from focusing solely on value to embracing values, showing Walmart’s role in connecting people.