The holiday season often brings more pressure than joy. Finding meaningful gifts, hosting, and navigating endless deals can turn gifting into a stressful chore. Macy’s set out to change that by introducing a warm, relatable embodiment of a gift guide — someone who brings ease, expertise, and excitement back to holiday shopping. Enter the Macy’s Gift Guide, played by the fabulous Alison Brie. As a trusted curator, she helps shoppers find the perfect gifts with confidence. Set in a whimsical, festive Gift Guide World, she’s joined by her eager mentee, played by Matt Bush, to transform holiday shopping from a chore into a joyful moment of connection — one that only an icon like Macy’s can deliver.