Following the success of her Holiday debut, the Macy’s Gift Guide (starring Alison Brie) returned to help shoppers navigate another season of meaningful and often maddening gifting: Mother’s Day and Father’s Day. Because let’s face it, when it comes to Mom and Dad, the response is usually “I don’t need anything,” or a classic, unreadable shrug. Set once again in a whimsical Gift Guide world, the campaign infused warmth, humor, and helpfulness into the shopping experience. With curated picks and clever guidance, we once again helped Macy’s make it easier for shoppers to find the perfect gift for even the trickiest recipients.